Canadian Women and Sport | Rally Report 2024
- Nov 26, 2024
- 1 min read
Understanding girls’ experiences is the first step in transforming the sport and physical activity system in Canada so that all girls can play. Rally Report 2024, developed in partnership with Canadian Tire Jumpstart Charities and global insight consultancy IMI Consulting, aims to champion girls’ voices, and support and inspire sport leaders with fresh insights into how they can reimagine sport and create more equitable, inclusive environments.





Reading through the Rally Report 2024 honestly reminded me how much sport can shape confidence, identity, and mental health for young girls — but also how fragile that connection can be when the environment around them isn’t supportive. The fact that more than one in five girls leave sport during adolescence and that over a million Canadian girls are still missing out on the benefits of sport says a lot about how much work still needs to be done. What stood out to me most was how many girls mentioned things people often overlook — comments about appearance, lack of confidence, even the impact of the menstrual cycle on participation. Those details show that keeping girls involved in sport isn’t…
Loved reading about Canadian women in sport — finally, real data and action instead of vague promises. The gender gap in leadership roles and pay is still massive, but change is happening. Seeing more women coach, officiate, and manage is inspiring. Empowerment in sports feels similar to taking control of your own game, even financially — like following results or placing smart bets on melbet, one of Canada’s fair and secure sports betting platforms. Whether it’s confidence on the court or in decision-making, owning your choices always leads to progress.