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Micaella Riche

Basketball Operations Manager


Micaella joined Lay-Up as Basketball Operations Manager in February 2020. She brings playing experience at the provincial and national level, as well as in the NCAA at the University of Minnesota where she completed her Bachelor's Degree in Kinesiology. She went on to Kansas State University to complete her Master's in Counseling and Student Development while coaching and assisting in recruiting operations with the Wildcats. Since then, she played professionally overseas and has worked as a National Scout identifying elite talent across Canada.


Marion Mendoza

Community Outreach Manager

Marion Mendoza started with Lay-Up as a volunteer coordinator in the summer of 2017. Since then, she was promoted to Community Outreach Manager to lead all marketing, community and registration focused initiatives at Lay-Up. Her favorite part of Lay-Up is watching participants challenge coaches to one on one games – the confidence they have built to challenge a coach and their reactions whenever they make a shot, or better yet, win a game.  Marion previously worked in the hospitality & event industries and has a Bachelor’s Degree in Hotel & Restaurant Management from St. Scholastica’s College, Manila and a Post Graduate Certificate in Event Management from Centennial College. 


Collins Amofah

Head Coach, West


Collins Amofah is the West Program Coordinator for Lay-Up and graduated from Humber College with an advanced diploma in sports management in June 2019. Collins also worked as a coach with Lay-Up for 2 years after starting out with an internship. His coaching experience includes St. Benedict Catholic School Intermediate basketball team for 2 years and was an Assistant Coach for Motion Ball Sports in 2017. In addition to coaching, he also played rep basketball for Toronto Five-0 for 5 years.


Matthew Augustine

Head Coach, East

Matthew Augustine joined Lay-Up in January 2019 as the EAST Program Coordinator. With a Bachelor’s degree in Sports Management, a Public Relations Certificate from the University of Regina, and a solid basketball playing career (CIA Bounce, University of Regina, UPLAY, Scarborough Blues) Matthew brings a unique twist of passion and understanding to the Lay-up programs. His previous professional experience before Lay-Up was as an intern with the Ontario Basketball Association (Marketing and Communications, Men’s High Performance) for a year. Matthew’s favourite part of Lay-up is building lasting relationships with the participants. He loves to share his basketball playing/training experiences with the campers to help them become better individuals on and off the court.


Brittania Brown

Head Coach


Brittania Brown joined Lay-Up as a Head Coach in October 2020. Brown earned a Bachelor of Physical & Health Education from University of Winnipeg in April 2017 and a diploma in Sports Business Management from Humber College in August 2019. Her prior professional experience includes Toronto Raptors Basketball Community Development Coach and Official’s Education & Domestic Development Intern at Canada Basketball. She has an extensive background in both playing & coaching basketball. She competed with the Toronto Triple Threat Rep Basketball Club, University of Winnipeg (U Sport formerly CIS) and Humber College (OCAA). Passionate about youth and community development, she teaches life lessons through sport by facilitating community sport programs.


Deidre Beaumont

Head Coach

Deidre Beaumont first joined Lay-Up as a part time coach in 2015 when she was a student-athlete on the women's basketball team, and completing her studies at both Humber College and Keyano College. An established member of the basketball community in the GTA, Deidre played for Scarborough Blues and she is a former coach with Basketball World Toronto and Raptors youth basketball camps. Officially a Head Coach with Lay-Up since October 2020, Deidre is excited about connecting with, and mentoring the youth in the neighborhoods that have raised her.


Chris Penrose

Program Director


Chris Penrose joined LAY-UP as Program Director in November of 2019. Having worked in roles in the non-profit sector and media for close to 20 years, Chris brings a unique perspective to the ways that creativity and culture intersect with the lived realities in communities across the GTA. System-thinking is at the core of his approach to youth programming, having completed a Masters Diploma in Social Innovation at the University of Waterloo. Chris understands life through basketball analogies and sees sport as a gateway to positive impact in every area of life. He is also a writer and creative producer working across the creative industries, including founding the CONVENE conversation series and podcast and exhibiting his first photography installation, PORTRAIT OF A STREET, which was a part of Nuit Blanche in 2018 inside of Scarborough Town Centre.

Dan Hula

Executive Director

Dan Hula joined Lay-Up as Executive Director in June 2019.  Dan comes to Lay-Up with not only a passion for the sport and power of basketball but also for providing a voice to underserved communities in need.  Dan brings with him 10+ years of experience, knowledge, and skills in the non-profit/charitable organization sector. He most recently served as Executive Director of the Chicago based agency Lincoln Park Community Services, a comprehensive social service program aimed at housing and transforming the lives of adults experiencing homelessness.   Dan holds a Masters degree in Social Work from DePaul University in Chicago where he and his family originate from.  Dan’s favorite part of Lay-Up programming is learning more about each youth participant.  Every camper has an incredible personality and story to tell.

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